KFC

KFC’s story is one of resilience and relentless ambition, centered around a man who would later become an icon in the world of fast food. In 1930, Harland Sanders, then a struggling businessman, opened a small service station in Corbin, Kentucky, where he began serving meals to travelers. His fried chicken, cooked using a secret blend of 11 herbs and spices, became an instant hit, and by 1952, Sanders had franchised his recipe to Pete Harman, a restaurant owner in Utah. The first KFC franchise was born, and with it, a vision of a global brand. Sanders, ever the determined entrepreneur, traveled tirelessly, selling the idea of his fried chicken to potential franchisees. But success didn’t come easy—by 1964, Sanders had sold his stake in KFC for just $2 million, believing his role was over. In hindsight, that was merely the beginning of a global empire.

By the time Sanders passed away in 1980, KFC had spread across the United States and around the world, with the brand becoming synonymous with fast food fried chicken. Throughout the latter half of the 20th century, KFC became an international sensation, transforming itself into a cultural staple, especially in Asia, where the brand became a symbol of Western luxury and modernity. But the 21st century presented new challenges—shifting dietary preferences, health-conscious trends, and fierce competition. KFC responded by embracing innovation, launching grilled chicken and a range of alternative menu options, while leveraging digital ordering and delivery platforms to stay relevant in the fast-paced food industry. Today, KFC’s Colonel Sanders remains a beloved figure, his image as enduring as the recipe he created. The company continues to adapt and evolve, proving that even in an industry defined by constant change, staying true to one’s roots—alongside a commitment to innovation—is the key to sustaining relevance across generations.