Gillette

Few brands have defined an everyday ritual quite like Gillette. From its earliest days in 1901, when King C. Gillette envisioned a disposable razor that would revolutionize shaving, the company has remained at the cutting edge of grooming innovation. The safety razor was just the beginning. Decade after decade, Gillette refined its craft—introducing twin blades, pivoting heads, lubrication strips, and precision trimmers—each advancement promising a smoother, closer, and more comfortable shave. It wasn’t just about razors; it was about confidence, about transforming a mundane morning routine into a ritual of precision and self-care.

But Gillette’s success isn’t just about engineering—it’s about understanding its audience. The brand’s advertising has always tapped into a sense of aspiration, from the clean-cut masculinity of the mid-century to modern campaigns embracing a broader definition of what it means to be a man. “The Best a Man Can Get” became more than a tagline; it became a promise, a challenge, a reflection of evolving ideals. In a world where personal care is constantly evolving, Gillette remains a constant—adapting, innovating, and setting the standard for what it means to start the day with confidence.